1920×1080px minimum Recommended: dramatic wide shot with warm tones
Connecting Brands,
Communities and
Opportunities.
Strategic marketing, media solutions, radio advertising and digital campaigns for businesses, government, NGOs and tourism organisations across South Africa.
“AKR Media & Marketing is South Africa’s integrated media and marketing agency — combining strategy, storytelling and radio access in one partnership.”
Rooted in South Africa.
Built for Impact.
AKR Media & Marketing was founded by Dr. Sebastian Petersen with a clear purpose: to give government departments, municipalities, NGOs, tourism organisations and private businesses access to the kind of integrated media and marketing capability that was previously reserved for large corporations.
With over two decades of experience across the South African media and communications landscape, our team brings together expertise in strategic marketing, community broadcasting, content creation, public relations and events — under one roof, in one partnership.
Our unique differentiator is our direct, integrated relationship with Afrikaap Radio — giving clients seamless access to a loyal, engaged audience through broadcast and digital platforms. Whether you’re launching a product, promoting a destination, communicating a policy, or mobilising a community, AKR delivers with precision and purpose.
Explore Our ServicesProfessional portrait or team photo
Studio/office environment Recommended: 600×700px, warm lighting
Dr. Sebastian Petersen, Founder & CEO
End-to-End Media & Marketing Solutions
From strategy to execution — we cover every dimension of your media and communications needs.
Media Advertising
Radio, podcast and digital advertising placements strategically planned to reach your target audience where they are — on air, online and on demand.
Learn More →Marketing Solutions
Comprehensive strategy, brand development and promotional campaigns designed to grow awareness, drive engagement and deliver measurable results.
Learn More →Content Creation
Video production, photography, graphic design and copywriting — compelling content that communicates your brand’s story with clarity and impact.
Learn More →Public Relations
Media relations, press releases, stakeholder communication and reputation management — building and protecting your public profile with intention.
Learn More →Events & Promotions
Event marketing, product launches, community activations and live promotions — experiences that create genuine connection between brands and people.
Learn More →Tourism Marketing
Destination campaigns, travel promotion and hospitality marketing that showcases the richness of South African experiences to local and international audiences.
Learn More →Direct Access to Afrikaap Radio’s Audience
AKR Media & Marketing is the only marketing agency with direct, integrated access to Afrikaap Radio’s loyal broadcast and digital audience. Our clients don’t just advertise — they become part of the conversation, the community, and the culture of one of South Africa’s distinctive community radio voices.
Through our partnership, your brand gains presence across both the broadcast signal and Afrikaap’s growing digital platforms — reaching audiences who are engaged, informed, and ready to act.
- 30-second & 60-second commercials
- Sponsored interviews & editorial segments
- Business Spotlight features
- Event promotions & live coverage
- Community announcements & PSAs
- Election information campaigns
Microphone, mixing desk, on-air light
Presenter at mic — side angle Recommended: 700×500px, warm professional lighting
How We Work
A clear, structured process from first conversation to measurable results.
Discovery
We listen — deeply — to your objectives, your audience, your budget, and the outcomes that matter most to your organisation.
Strategy
We develop a tailored media and marketing plan, selecting the right channels, formats and messages to reach your audience effectively.
Execution
We produce and place your campaign across broadcast, digital and print platforms — on time, on brand, and on message.
Reporting
We measure results against agreed objectives and optimise continuously — ensuring your investment delivers lasting impact.
Who We Serve
Trusted by government, civil society, business and tourism organisations across South Africa.
Government Departments
Municipalities
NGOs & NPOs
Tourism Sector
Private Business
Political Organisations
Impact We’ve Delivered
A selection of campaigns demonstrating our integrated media and marketing capabilities.
Regional Tourism Destination Awareness Campaign
Significant increase in visitor enquiries and bookings
An integrated radio and digital campaign for a regional tourism body that combined on-air features, sponsored travel segments and targeted social media content — bringing a destination to life across multiple platforms simultaneously.
Read More →SME Brand Growth Through Radio Advertising
Measurable uplift in brand recognition within target market
A multi-format Afrikaap Radio campaign for a local business that used a strategic mix of 30-second commercials, a Business Spotlight feature and a sponsored community segment — generating consistent audience recall over a sustained period.
Read More →Municipal Community Communication Programme
Broad community reach and high engagement across demographics
A multi-channel communication programme for a municipal client that used radio broadcasts, community announcements and event activations to deliver critical service delivery information to residents across the municipality.
Read More →What Our Clients Say
[TESTIMONIAL FROM CLIENT NAME — Please insert quote from your client here. This should reflect the outcome of your work together and what made the partnership valuable.]
[TESTIMONIAL FROM CLIENT NAME — Please insert quote from your client here. This should reflect the outcome of your work together and what made the partnership valuable.]
[TESTIMONIAL FROM CLIENT NAME — Please insert quote from your client here. This should reflect the outcome of your work together and what made the partnership valuable.]
Meet the Team
Experienced media and marketing professionals united by a commitment to impact.
Dr. Sebastian Petersen
Founder & CEO[Team Member Name]
Marketing Lead[Team Member Name]
Media & Content[Team Member Name]
Radio PresenterInsights & Resources
5 Reasons Radio Advertising Still Works in 2025
In an era of fragmented digital attention, community radio continues to deliver reach, trust and cost-effectiveness that digital platforms struggle to match. Here’s why your marketing mix still needs it.
Read More →How Government Departments Can Improve Community Communication
Effective public communication isn’t just about broadcasting information — it’s about building understanding and trust. Practical frameworks for government communicators in the South African context.
Read More →Tourism Marketing in South Africa: What’s Working Now
From destination storytelling to integrated radio and digital campaigns — the tactics that are driving real visitor growth for South African tourism operators in today’s competitive landscape.
Read More →Let’s Work
Together.
Whether you’re looking to build brand awareness, run an election campaign, promote a destination or communicate with your community — we’re ready to listen.